e Magus

These are interesting times. With the lockdown and impeding near-recession scenario, agencies will be faced with challenges in terms of both revenue growth and being prepared for the new norm in a changed world. As advertising agency business is closely linked to client’s business and since most companies will focus on business continuity, portfolio sustenance, and holding to their market position thus impacting marketing spends…it will not be business as usual at the agency end.   Some of the answers that agency leaders seek are - Profit: Where are the growth opportunities for agencies? People: How do agencies retain/attract talent? Process: Will there be any change in the way agencies work? Growth opportunities: Going by the popular catchphrase - follow the money, we know marketers have and are investing heavily into Martech & data in a big way. Their future marketing actions would be based on these investments. As a marketing and communicat...

Pic credits: Getty & Inc.com Recently, a friend of mine asked me, what are the skill-sets required for becoming a successful entrepreneur? Having walked in the entrepreneur/start-up journey for few years, I gave him some top-of-mind thoughts on what makes an entrepreneur successful. However, the question stayed with me and I tried finding few common traits and reasons on what makes some folks successful. I got links to various articles where people wrote about   passion, resourcefulness, willingness to listen, team work, inspiring leaders, etc. But is there something more than these common actions that these (successful) people have? Something basic but more powerful in shaping their success. As they teach in many management strategy lessons that there are 2 powerful forces that impacts any outcome - Internal (Strength/Weakness) and External (Opportunities/Threats); with this premise, I started my search for answers to understand the intrinsic and extri...

One funny thing about Digital Marketing is that - CMOs think that it is more to do with technology, and CIOs think that it is more to do with marketing & thus both of them are wary about it. While things are changing and there is a growing consensus within the organisations about the importance and role of digital… the filters through which a CMO or CIO views Digital Marketing is still different.  What is required is for both the CMO and CIO to look at Digital Marketing through the same filters. There might be many, but here are the 5 important things, I want to say to every CIO and CMO out there wondering about digital marketing and how to go about Digital Marketing is omni present…  Inside the company, outside the company, and across all departments & roles you’ll see ‘digital’ in action. Be it social media, data, analytics, mobile technology, enterprise solution, every little and big thing is interconnected and interdependent. The distances between...