e Magus

Image source: Forbes.com Online advertising spends, including spends on Adwords have been coming under a lot of scrutiny and discussion. In a world of numerous options, the marketers are looking for the greatest ROMI (return on marketing investments) Traditionally, search marketing has been the most effective way to reach the target audience. Target audience defined here are the people who are in-market for a solution that pertains to the product or service offerings. However, with proliferation of different platforms, the way people discover and consume content too has changed. The beauty of Google was that it’s search results were the closest to what people actually wanted. ( While I have a different take on this, I’ll save it for a different post of a different date ). When the paid search was added to the search results, a clear demarkation with the paid content on the right and organic results on the left still kept the ‘territorial integrity’ in tact. Even when the ...

Recently, I saw a query in a LinkedIn group asking “what are 2 powerful marketing phrases/words that sell?”. What made me curious was not the answers but the nature of the question, the keyword being “what”.  Internet happens to be the default place where people go for information gathering. The age old principle of information gathering is asking the Five Ws and one H - Who, What, Where, When, Why, and How. Getting the most popular response - Wisdom of crowd, or Conformity to existing belief is the solution (information) that we subconsciously look for is what we ultimately click on as part of search results. Did a quick search on the popular Ws on Google trends for the past decade, and something interesting but on expected lines turned out. Below is the image of the same: Looking at the popularity of search by ‘what’ clearly indicates that a lot of things are unknown to lot of people. It also indicates that most people are superficial in terms of what they sea...

This is a long form of what I had tweeted some days back. The strategy cycle: for marketing, it is digital; for digital, it is ecom; for ecom, it is going offline; when offline, it is marketing — Santosh (@santosheg) February 6, 2014 Each and every meeting, with various clients, has been about "time we moved to next stage" and depending on which stage the client was - the story changed. Stage 1: When the client is offline, enter the marketing strategy - the digital is the future (nay, present) and get him onto the bandwagon. There are various sub stages within this, POWS (Plain Old Website Stage), to Search Marketing, to Advertising, to Social, to Mobile Stage 2: When the client is doing Digital Marketing, it is strategy time to create business models in the space.. Enter Ecommerce, M-Commerce Stage 3: When the client is doing Ecommerce, then it is time to strategize and plan expansion through offline initiatives. It works meeting after meeting....each time, ...

Google seems to be slowly rolling out new features into some of their services. Google, which originally began as a search engine, has now become a giant on the interwebs, trying its hand at every possible area. As of today, the giant has a 70% Market Share in the total search queries from the US. Google has now started indexing a select few of its videos hosted Google Videos using Speech Recognition Technology. This technology enables Google to transcribe the speech in the videos to text so that Google can Index it. Currently, only videos from the official politician channels are supported. Currently, a user has to rely only on the Video title, description of the video or the tags. The ‘related videos’ too are based on these matches only. Now, with the technology, whenever any user makes a search, Google looks up the word in its big book of indexes and returns the videos which have these words in them. As an added benefit, Google adds bubbles in the timeline along with the text that ...