The Marketing Strategy Cycle

This is a long form of what I had tweeted some days back.




Each and every meeting, with various clients, has been about "time we moved to next stage" and depending on which stage the client was - the story changed.

Stage 1: When the client is offline, enter the marketing strategy - the digital is the future (nay, present) and get him onto the bandwagon. There are various sub stages within this, POWS (Plain Old Website Stage), to Search Marketing, to Advertising, to Social, to Mobile

Stage 2: When the client is doing Digital Marketing, it is strategy time to create business models in the space.. Enter Ecommerce, M-Commerce

Stage 3: When the client is doing Ecommerce, then it is time to strategize and plan expansion through offline initiatives.

It works meeting after meeting....each time, every time.


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