e Magus

2010 has started off with a lot of promise when it comes to digital marketing. I have seen a sea shift in terms of the clients pro-actively seeking digital marketing ideas and solutions from the agencies. Some reasons for the same could be: - The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million - The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name.. - A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…et...

I had got this interesting article from WebProNews... More people use Farmville than Twitter, according to Bing, and People are sharing all kinds of activities within Farmville itself. That's why the company saw a great opportunity to experiment. What they did was offer a special offer inside of Farmville, that would give users free "farm cash" if they became a fan of Bing on Facebook, which would encourage continued user interaction with Bing. As a result: - Over 72% of users who clicked on the engagement became fans - 59,000 people published the story to their news feed - Over 70,000 clicks were received on secondary feeds - In 24hours, Bing had over 400,000 new fans to keep Microsoft said its goals for engagement and social media efforts have been to: - Add or create relevant value (stuff that's not even necessarily a Microsoft property) - Add depth to Bing's personality - Lead someone to a relevant engagement with Bing or each other. - Yield passionate or emot...