e Magus

Season's Greetings and warm wishes for a great year! In Content Marketing, 'tis the season for either predicting the trends/things to watch out for this year or give a quick review of what worked and what didn't in the year gone by… or maybe both. My content calendar too has the same topics :) However, looking at my past blog posts that I posted around this time, I realize how repetitive the predictions were year after year. For example for past few years, all subject matter experts including me, are talking about Mobile, Augmented Reality, IoT, etc as the things to watch out for and it looks like it will remain the same for next couple of years too. Hence this year, I wanted to look at trends in a broader but more impactful perspective. I was attending a corporate event during the last week of December and got to hear various speakers from technology, consultancy, and media fields. They shared their observations and wisdom on how they perceive digital will im...

My previous post was about how and where we get ideas for innovation. This post seems like a natural progression to it. Having run a startup from coffeehouse ( Cafe Coffee Day and Costa Coffee ), here are few tips, I’ve learnt along the way.. Find a coffeehouse that is spacious The coffeehouse should be close to place of prospective client(s) / home Choose a corner place.. It will provide for some privacy  Always place your order (Coffee or Food) early Tip the waiter/barista  Check the place you sit for phone signals and wireless (internet) strength See that the place you choose is in line of sight from the counter Be pleasant with the staff and also with people who occupy tables close to where you sit Check out if the cafe has a loyalty program and get a loyalty card Carry good quality headphones with mic (the ones that cancel the background noise) Know of any other hacks that a startup should consider when working from coffeehouse, do let me know ...

Having been an entrepreneur for over past 2 years and consulting for various startups on their business and marketing strategies, I had gained a lot of real experiences about the startup ecosystem.. from ideation to fruition  We all know that startups thrive in places where there is: economic growth access to capital young and educated work-force favourable government policies But, where do people get ideas for startups? Ask any startup founder and they would say - personal experience, market trends, existing problem or questioning the status quo, etc to be the top reasons which ignites the idea spark in them. A careful analysis of the top categories of startups (mostly technology startups) shows us that startup ideas thrive in the ‘border areas’.  Business is nothing but a form of structure that delivers value to stakeholders. The structures are formed basis specific activities. Every sphere of activity has a boundary and with each different boundaries...