Posts

Showing posts from March, 2024

AI Picture is worth a 1,000 lies

  How AI-Altered Images impacts the Integrity of Marketing, Social Media, and Communications I'll start out by saying that AI-altered images represent a powerful transformative tool, revolutionising the way brands engage with their audience. Take, for instance, a fashion brand utilising AI to retouch photos for a sleeker, more polished look. With the capacity to enhance visuals, correct imperfections, and create aesthetically pleasing content, otherwise which will have to be made from the scratch - increasing time & expenses, AI offers marketers an unprecedented level of creative control. This ability to craft captivating imagery that can elevate brand perception, attract consumer attention, and drive engagement in a digital world - where visual content is the key to drive competitive advantage. But in today's marketing, the allure of perfection through product or communication has become an irresistible temptation.  And my thoughts are more fundamental. With artificial int