e Magus

Who do you think is the real winner of the India General Elections? Is it the UPA, the Congress Party, the 500+ MPs, or us, the citizens of this country? Well, I think the real winner happens to be the Media. The television channels and the newspapers that have been covering the elections for the past 3 months They started with the election coverage… on the spot coverage, studio interviews, expert talks, the voter feedback, election bus, you name it, they have done it… it gives the media huge amount of content, and many prime ad spots in FCT, including the political parties Then come a week of great debate (or shall I say the tall tale)… Reams of newsprint and thousands of minutes of airtime was dedicated to what the election analysis experts were calling the Exit Poll… and the possible political permutations and combinations…. The tall tales were of the various numbers the parties would get… the possible look of first, second, third, fourth, and other fronts… who they would support, w...

The US Elections and the results have been historic. The way the campaign was fought and the results there of, are the cocksure way of the way the wind blows. Much more the results (it was a foregone conclusion that the anti-incumbency votes would prevail in this election), I was keener on the way the election was fought. The use of Online and digital media in the US election was awesome. It will be talked about and replicated in the developed world and maybe in countries like India too. India is going in for its General Elections in early 2009. In the meantime there are lot of states that would be going to elections. The elections in Delhi are slated for end of November. Already candidates sending emails to residents of specific locality has come in news articles. India has substantial online users (close to 35 Million) and a large population who have mobile phones (over 300 Million in the last count). Reaching out to this audience would be of paramount importance to all parties. From...