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Showing posts from August, 2014

People & Brand - The ‘Heard’ Mentality

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Here I want to talk about, why people use social media & what brands can learn from that
A brand is nothing but individual thoughts of a collective set of people. And, people are,well, people :) Which means, in real world,  brands in many ways behave the way people do. Same is behaviour when it comes to social media too
People get on to social media platforms, especially networking platforms, to connect and converse with people. They love to share stories, occasions, and have a general good time catching up. Isn’t this the purpose, why we all landed up on Facebook and Twitter initially? 
But somewhere down the road, as we tend to become more (social) media savvy, our focus shifts from engagement with people we know to acquisition. Our inherent desire on social media, becomes that of acquiring more followers, fans, or increasing the connections (as in LinkedIn). 

Call it ‘heard’ mentality. It is more important that how many hears you rather than what is heard. Even in the jungles, it …

Why Brands Should Follow on Social Media

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Every Brand out there on social media wants huge number of people or fans following them. Even then analytics talking about brand page popularity in social media - decides it on their reach and followers. A quick look on their Facebook page or Twitter profile shows how many Million followers/fans they have (source: www.socialbakers.com)
Image 1 Facebook Best Brands (global)

Image 2 Twitter Best Brands (global)




One obvious column that most miss are how few people the brands are actually following (in Image 2)
Traditionally, brands have been built like the way great Empires were built in the past. It is the length, breadth, and the populace they cover that matter. Similarly, one important aspect of any marketing campaign is “REACH”. And, Hey! did it ever occur that we call the marketing activities as ‘campaigns’ - as in Military operations, and its etymology is rooted in the Latin word - Campus/Campia, meaning wide open fields 

Since, Military/Warfare is a far-related ancestor of management …