Posts

Showing posts from March, 2010

Display advertising: towards creativity without limits

Image
Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

Creative? Absolutely. Impossible? Hardly. You can do this today using technology from Teracent that we’re working to roll out for our clients who advertise on the Google Content Network or who use DoubleClick Rich Media.

There’s no doubt that advertisers today are increasingly seeking to run campaigns that are highly measurable and relevant to users. That…

How Microsoft Bing 'Farmed' for new users

I had got this interesting article from WebProNews...

More people use Farmville than Twitter, according to Bing, and People are sharing all kinds of activities within Farmville itself. That's why the company saw a great opportunity to experiment. What they did was offer a special offer inside of Farmville, that would give users free "farm cash" if they became a fan of Bing on Facebook, which would encourage continued user interaction with Bing. As a result:

- Over 72% of users who clicked on the engagement became fans
- 59,000 people published the story to their news feed
- Over 70,000 clicks were received on secondary feeds
- In 24hours, Bing had over 400,000 new fans to keep

Microsoft said its goals for engagement and social media efforts have been to:

- Add or create relevant value (stuff that's not even necessarily a Microsoft property)
- Add depth to Bing's personality
- Lead someone to a relevant engagement with Bing or each other.
- Yield passionate or emotional res…

Next Innovation from Apple

Looking at the naming stuff that has been happening in Apple...

iPod
iPhone
iMac
iPad....
i'm guessing that their next 'innovative' product launch is going to be... iCard....

It would have a camera attached which would act as a business card scanner... 2 gb internal memory for music, an sms application, calculator, bluetooth/Wireless... and a MS office, Adobe suite viewer to check files...

Santosh