e Magus

These are interesting times. With the lockdown and impeding near-recession scenario, agencies will be faced with challenges in terms of both revenue growth and being prepared for the new norm in a changed world. As advertising agency business is closely linked to client’s business and since most companies will focus on business continuity, portfolio sustenance, and holding to their market position thus impacting marketing spends…it will not be business as usual at the agency end.   Some of the answers that agency leaders seek are - Profit: Where are the growth opportunities for agencies? People: How do agencies retain/attract talent? Process: Will there be any change in the way agencies work? Growth opportunities: Going by the popular catchphrase - follow the money, we know marketers have and are investing heavily into Martech & data in a big way. Their future marketing actions would be based on these investments. As a marketing and communicat...

One funny thing about Digital Marketing is that - CMOs think that it is more to do with technology, and CIOs think that it is more to do with marketing & thus both of them are wary about it. While things are changing and there is a growing consensus within the organisations about the importance and role of digital… the filters through which a CMO or CIO views Digital Marketing is still different.  What is required is for both the CMO and CIO to look at Digital Marketing through the same filters. There might be many, but here are the 5 important things, I want to say to every CIO and CMO out there wondering about digital marketing and how to go about Digital Marketing is omni present…  Inside the company, outside the company, and across all departments & roles you’ll see ‘digital’ in action. Be it social media, data, analytics, mobile technology, enterprise solution, every little and big thing is interconnected and interdependent. The distances between...