e Magus

Some of my thoughts on Why this kolaveri di phenomenon. With over 24 Million views on the original video, (plus an equal number of views on the various versions of it)this have become a true viral/meme case-study from India. No more reference to the Microsoft-Pankaj Udhas 'viral' or any of those 'foreign' case studies. Added to it are dedicated Facebook pages and millions of search results trying to bask in the glory of WTKD (including this blog :D) If one looks in deep, this song had all the makings for becoming a viral success. Any digital marketer could learn from the success of WTKD song. Here are some of the recipes that went into making this an success: Simplicity: A song with least common denominator English words regularly used by the youth with couple of simple vernacular words... the song has the universality of nursery rhymes like, Twinkle, Twinkle Little star.... or a Johnny, Johnny, Yes Papa.. With no music knowledge required, little wonder anybody ...

Are we at a cusp of media upheaval? Are we soon going to see a war betting the old (traditional) media vs. new (Online) media?? Rupert Murdoch, speaking at the World Media Summit in Beijing, was mentioning that Search Engines and other content aggregators need to pay for any news reports or articles they currently take for free He said “The aggregators and plagiarists will soon have to pay a price for the co-opting of our content”. A Media Mogul whose company owns newspapers, other publications and TV channels across the globe, his view comes as ominous. He was particularly harsh on Search Engine like Google, Yahoo! And other websites like Wikipedia, YouTube and Facebook While Mr. Murdoch and other media companies are right that there is a price for the content they create. As content owners they need to be compensated for exploitation of the original content for commercial purpose. Having started my career with a media company, I have been taught and now know that there is nothing ...

This is a 'must' visit site. You will be amazed to know about the effects of material economics... Reduce waste, and save the planet. "Save our world. Good planets are hard to find." Cheers Santosh Teaser #1 Teaser #2 Teaser #3

Watch this video... Nice stuff Cheers Santosh