Showing posts from March, 2016

5 parts to create a Digital Strategy

Generally, I blog then tweet about it. Some instances are exception. Couple of days back, I put out a tweet giving 5 building blocks for digital strategy. 
5 building blocks for your #digitalstrategy : devices, channels, data, enterprise applications, & content — Zentosh (@zentosh) March 20, 2016
Many had DM’d me asking for the details of it. So I decided to give an explanation on why I considered them as key filters for digital strategy
Every digital strategy starts with the customers: - Who they are? What they want? What they are expecting? How is technology impacting their behaviour? What interactions they are having with competitors, category, etc. How you want them to interact or experience with your brand…..and by customers, i mean not just consumers, they are also your employees, partners (suppliers, vendors, sellers, etc)
Once the customer need-behaviour-experience is identified, then it needs to be looked through these 5 aspects:
DevicesChannelsDataContentEnterprise Applicati…