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Showing posts from July, 2017

Why Convenience is Time

The value of convenience is emphases on consumption rather than production of technology (Thomas F. Tierney) The other day, when I read the above passage in an article, it made me think that one of the oft-used word in the digital business model is - convenience. Be it the ecommerce, omni-channel, user experience, customer journey, all these hinge on, convenience. But what is convenience and can it be quantified. More importantly, is it for real Wikipedia defines convenience as, the state of being able to proceed with something without difficulty. Difficulty is directly related to the effort and by definition effort can be termed as the minimum usage of available resources for maximum benefit. As a consumer the finite available resource at his disposal are - Energy, money, and time. But as money is directly related to savings and cannot be considered convenience in the true sense, we shall focus on energy & time. The more you expend your limited resources, the less convenient it …