Showing posts from November, 2004

How Relevant are Banner Ads in Brand Building?

Though a banner space is small it serves multiple purposes for an advertiser

— It is the ad message of the company/website,

— Allows visual display of the company name, logo and the product

— It is the click-through device

— it is a concise sales pitch that can trigger customer click-through

— It is the key for the affiliate tracking mechanism (if you run an affiliate

What’s the point of banners if clicks are declining?

At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net.
In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Internet economy and as w…


The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives.

Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body...

For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model.

Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive in a jun…