e Magus

Management's history is steeped in the rigid discipline of military order. I remember my MBA professor’s mnemonic— Manage/Men/Tactfully —a sly nod to management’s early roots in hierarchy and precision. F.W. Taylor, the father of scientific management , designed a system built on oversight and efficiency, where managers commanded from their thrones of polished mahogany. When I joined the workforce in the mid-90’s, the control structure was very much visible. The manager’s workspace spoke volumes: a cavernous office with a desk that could seat a small nation, side tables, a fridge laden with benevolence, and a sofa set that whispered exclusivity. In India, most meetings called by the manager, was called a durbar : audience in the royal court.   Control was about proximity. Managers were gatekeepers of information, issuing directives and reinforcing order with the close watch of an army general. In some companies, at the time of joining, they even required a conduct certificate, prov...

You won’t be in a relationship for 20 years, unless you are in love with it. Right? I started my association with advertising & marketing, moonlighting for an ad agency as a copywriter-account executive-office boy-and-all, when I was in studying in college during early 90’s. Even today, advertising & marketing is something that makes my eyes sparkle and heart palpitate. Love for digital is something I picked along the way. It started with spending too much time with my IT/Engineer friends and endless discussions over bottomless bottles of alcohol which gave me a hang of what technology is all about..and suddenly, I was in love with all things digital They say one’s career is defined by the 4 P’s of - Passion, Personality, Pay, and Potential… I’m not sure whether I’d like to see my career through these filters only… but yes, these hold good (except maybe the Pay part :)) Here are few reasons, randomly put, why I love digital marketing & advertising Non-mainstre...