Making India ready for web 2.0

Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology.

The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable.

Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’, and going beyond the page metaphor of Web 1.0, to deliver rich user experiences.”

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