e Magus

2010 has started off with a lot of promise when it comes to digital marketing. I have seen a sea shift in terms of the clients pro-actively seeking digital marketing ideas and solutions from the agencies. Some reasons for the same could be: - The user base of internet has grown to an extent, it can be called as a mass media. Reports say that the Internet users in the country is over 71 Million - The traditional news mediums (TV and Print) are quoting from twitters and blogs that has increased the awareness of these platforms. Quotes (nay tweets) from popular personalities (nay tweeps) are the source of information and content for many of the newspapers and TV channels… What iamsrk is saying, or the recent tweets from iplt20 (Lalit Modi) and shashitharoor has made twitter a household name.. - A phenomenon called Facebook has spread like a pandemic. In today’s world – People have started taking up professions which most will never plan to do in their real life – Farming, Cooking, Mob…et...

3 incidents. 3 clients. Same condition. Client #1 had to get a website done… their campaign was about to launch in 1 weeks time and they haven’t decided on what their website should contain and how it would look. Now they wanted a website FAST. Client #2 wants to do an online advertising… a lead generation campaign… The creative haven’t been cracked; the landing page not yet ready; and the database (lead capturing) haven’t been thought about. But they wanted to go live FAST. Client #3 just got an approval for doing some social media marketing. They want to do ‘something’ in SM space… why, what and how…they are not sure of… But they want to create a Facebook page, and they want it FAST. When it comes to Digital Marketing every client wants things done FAST. I’m curious to know who had sold the idea to the world that every thing about Digital Marketing is FAST. Looking back at my own experience, I realize that during the early days of internet marketing… there was resource time available...

A few days back I was reading an article on how the titles of the IPL franchisees are basis words related to royalty – Kings (2), Royals, Knights, and Chargers - Words from the medieval world. The more I think about the co-incidence of the titles to royalty, I realize that the similarity to royalty is more than just in the name The IPL setup: A typical ‘empire’ style model…. With BCCI as the head of the empire, and the franchisees as the ‘jagirs’…. Every jagirdar (franchisee owner) has to pay a standard sum to the emperor every year… whether they make that much money or not… Each Franchisee has its own flag; and war cry… similar to the medieval times… where the kings had their own flag and the army rallied around it…. Like the kings and their ministers… you have the business/entertainment Czars with their Durbar sitting in the Franchisee enclosures watching the matches… The kings also are seen showing off their spoils (especially the trophies from the fairer sex)….and as in the King’s ...