Decoding Digital Marketing
It is been a while that I wanted to write about digital marketing. Having attended various workshops and seminars on digital marketing, I realize that people were talking the same thing, using different words. The gist being that everyone was talking about digital marketing from a campaign perspective - Earned, Owned, Paid, Social Media. But Digital Marketing is much more than branding or campaign led... It is how we use the existing and emerging technology to create a positive impact on our business. My thoughts and trying to decode digital marketing The Digital Marketing overview is all about creating a seamless and effective Digital Experience (DX) for clients. The DX would address the business objectives through strategic initiatives that will address: - Speed/drive marketing objectives - Create positive impact on business objectives - Interact with the customers in a meaningful and insightful way - Future-proofing The 3 pillars that will drive DX are Cu...