The Muddled World of Advertising Agency
In one of a recent podcast, Peter Theil shared his view that in the future artificial intelligence will have ‘worse’ impact on maths-focused professions rather than those with ‘word’ skills (writing skills). You can watch the podcast here . While the podcast primarily focused on the subject of political theology, Thiel's observation got me thinking about how people currently use AI, especially generative AI, in their daily work. As someone working in an advertising agency, I've seen firsthand the 'help' these technologies offer to my fellow journeymen. A few months back, while having lunch with a team member from client servicing. Out of the blue, he mentioned he had 3-4 'insights' for a client project that might help me. I sensed he wanted me to get the strategy work done quickly and hence this helping hand. When I heard his 'insights,' they seemed vague, so I asked if these came from the client or how he arrived at them. Sheepishly, he admitted, ...