e Magus

I n the ancient world, temples (yes, the ones we people go to pray) were the center of all things. Of course, they were considered sacred and people believed that the all-knowing and powerful entity lived inside the temple portals. It was also a place that imparted learning for students, gave employment to few. It was also a place where people congregated regularly and most people frequented and spent their free time in its premises. Temples were also a place that provided opportunity for cultural growth – be it the dances, the sculptors, paintings etc; The temple neighbourhood always brimmed with business – people selling their wares – flowers, food, pottery, clothes, jewels, etc.   Yes, temples played a significant role in terms of social, economic, religious, political, cultural, educational purposes in those times While some of these roles were soon taken over by big manufacturing industries, there was no clear consolidation of one entity that was the driving force be...

In this connected world, you are no longer anonymous. Be it through virtual connections – social platforms or professional networks; or identifying your device through IP address, you can be easily pinpointed to the last click you’ve made online. Still most of the online behavior people have, shows signs of anonymity. The feeling of anonymous gives rises to both positive and negative behavior online.   On the positive side, people tend to be more candid since the other person is not face-to-face. Many decisions can be taken at a rational level since the ‘influence’ of other factors like body language is minimal Another thing the feeling of anonymity being online brings forth is Type A behavioral traits. Some of the familiar Type A behavior patterns that can be seen online are hostility, competitiveness, hurry, impatience, restlessness, aggressiveness, etc... People with strong Type A behavior struggle against the pressure of time and the challenge of responsibility. ...

I n the   social psychology   of groups,   social loafing   is the phenomenon of people deliberately exerting less effort to achieve a goal when they work in a   group   than when they work alone. (Source: Wikipedia ). However, I’m going to put forward my views of social loafing from the prism of online The time spent of social networking platforms is increasing phenomenally.   This can be attributed to 2 factors mainly driven by technology advancements – -        Accessibility -        Time on hand However in an effort to stay relevant and active in the platform, people are resorting to a different kind of social loafing… The popularity of ‘like’ button compared to the ‘comments’ is a wonderful example. The reason is the ‘liking’ a post or pic takes less effort than to create a comment Similarly are the social sharing buttons on websites, and other features like ‘sh...

E xcept for HPTOs (Home Page Take Overs), it seems as if re-marketing drives the entire online display advertising. Be it OTA ads, e-commerce sites, review sites, or even some corporate websites, everybody seems to be riding on this bandwagon. It must be effective and hence the rush. I’m told that remarketing ads gets an average CTR of above 0.75% where as a similar communication through a plain display ad would give a CTR of about 0.25%. A 300% increase in CTR, coupled by the fact that the conversion from such traffic also will be high (can safely assume double the conversion). Such effectiveness will surely keep the interest level high amongst marketers and advertisers. However, like most people, I am being ‘stalked’ by these salesman-ads. Be it a review site that I had gone to, or checked out ticket price and availability on an OTA site, these salesman-ads with standard copy flyers keep popping up in almost all the sites that I visit. For me, after a few repetitive messa...