e Magus

You have come a long way, babe. (I write this article looking at the number of high incidence of female births in this generation. I have 2 nieces and most of my friends are now proud parents to baby girls… hmmm… looks like it is going to be Women Power in the future) Circa 3345 AI (AI – Stands for After Internet; ‘inspired’ by Aldus Huxley – AF: After Ford) Mumbai, India : It is almost midnight and there are a few men hurrying to reach home. A few drunken women walk out of the bar laughing aloud. The men hurry faster towards the tube to catch the next local. The ‘Newspods’ -(no jokes here – I’m sure that in the future the news will be transmitted to you every day/hour to your newspods, which can be Wi-Fi connected to your computer, TV, Audio, or special LCD screens - the size and weight of an ordinary newspaper – Author) daily carry news about the male abuses submitted upon the meeker sex. London: 18 men have been arrested and put behind bars for 1 year. Their crime – had been mast...

The Art of being Invisible Would you like to be invisible? And if yes, for how long? Hours, days, weeks, months, or for years?? Well, most of us love to be invisible for a short period, especially when you haven’t finished that important project your boss gave last week and he is giving you a blasting. Or maybe for a few hours to take a peek into the ladies toilet at the office to take a ‘closer’ look at what your female colleagues has inside. Or maybe for a few days to be in the bedroom of Mallika Sherwat, or maybe Aishwarya Rai… For past few days I was wondering, if I were to be invisible, how long would be enough for me, and what I need to do during that period… thinking further about it, I realized that I AM INVISIBLE, whenever and wherever it mattered. School Years: All that matters during your schooling years is the Report Card. The monthly unit tests, the quarterly, half yearly and the annual examinations. Other things that mattered were the remarks of your teachers, and of cour...

BRANDS and, if one may add, branding, are creating a buzz not only in the market place but in media as well. A far cry from the days when people had difficulty in pronouncing the word, leave alone understanding the concept. Today, there are seminars on branding, columns in the business press on the subject, and television programmes airing the views of experts, not to forget three credit courses on branding in every management institute in the country. A variety of definitions of branding are doing the rounds — from the exotic to the functional. So where lies the importance of a brand? According to Fortune Magazine (in 1977), "In the twenty-first century, branding will ultimately be the only differentiator between companies. Brand equity is now a key asset." This prediction has considerable merit and highlights "equity," which is really what everyone who is concerned with brand management is attempting to maximise all the time. While on the subject, it would be val...