Online Advertising in India - 2011

Based on my earlier blog (which was a copy-paste job:)) I thought about putting some India perspective to it..

By 2011, we can safely assume that 8% of the population (currently it is about 4%) would be online.. Which would mean that the Internet users in India would be around 100 Million mark.

Now compare this with the universe of English Newspapers in India (21 Million readers in 2006)... with a safe assumption of 10% growth Y-on-Y they will be around 35 Million readers of English dails... Internet would be reaching out more than DOUBLE the reach of English dailies put together..

According to me 2011 will be the most crucial and the active year in the online space in India... Internet advertising would face a lot of challenges from within and from outside. From within the challenges would be will the normal display ads, search advertising and email campaigns as we see them today meet the new entrants like Web 2.0 stuff of community and sharing,widgets, mashups, local searchs and the new web technologies and stuff that will come in the next 2 years.. From Outside, the newer digital medias that are emerging - like IPTV, Digital Signages, etc... will the advertiser flock around these??... and more sinister, will the Empire (traditional media) strike back.

PWC report suggests that the Internet ad spends would be around 950 Crores (I personally feel it would be much higher - considering that once local searches become popular, more and more small advertisers would get onto the online b(r)and wagon.

Neilsen's law of Internet Bandwidth says that - high end user's internet connection grows by 50% every year.. which means that the Bandwidth by 2011 would be 100 Million Bits per second. What this means is that better website designs (bye, bye POHTML sites)


The countdown has begun...

(To be continued)
Cheers

Santosh

Comments

Web Satan said…
Ahmen!

Well the direction you have shown out here, definitely sounds promising and we would be there to encash it too. :)
2:11 AM
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