e Magus

Google seems to be slowly rolling out new features into some of their services. Google, which originally began as a search engine, has now become a giant on the interwebs, trying its hand at every possible area. As of today, the giant has a 70% Market Share in the total search queries from the US. Google has now started indexing a select few of its videos hosted Google Videos using Speech Recognition Technology. This technology enables Google to transcribe the speech in the videos to text so that Google can Index it. Currently, only videos from the official politician channels are supported. Currently, a user has to rely only on the Video title, description of the video or the tags. The ‘related videos’ too are based on these matches only. Now, with the technology, whenever any user makes a search, Google looks up the word in its big book of indexes and returns the videos which have these words in them. As an added benefit, Google adds bubbles in the timeline along with the text that ...

By Kevin Lourens I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digital marketing crown. As an outsider to the both ATL and direct marketing, the argument is reminiscent of a biblical king and two mothers claiming a shiny new infant, with both parties arguing the merits of the happy homes they offer. Viewed from this perspective, both sides will argue strongly for the case of having the best home. Clients, swayed by mounting evidence of the cost efficiency, effectiveness, reach, interactivity and measurability of digital marketing are redirecting large chunks of budget to digital marketing. With digital budgets increasing swiftly, logic dictates people will follow the money, agency sustainability depends on it and the imperative to get involved is therefore fundamentally economically driven....