Humour..Best way to tell the truth

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10 Reasons Marketing Strategy should include the Internet

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should. 1. The Go-To Place for Information Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leadi...
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Best Indian websites - 2007

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Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone...
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Father’s Day and The Romance of Sacrifice

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Like every Father’s Day, this one too saw the social media floodgates open. A wave of sepia-toned memories and black and white stoic portraits of fathers who walked barefoot so we could wear branded shoes, who skipped meals so we could eat out, who didn’t buy new clothes so that we could, who served a small helping of his favourite dessert to himself so we could get an extra serving, who quietly shouldered burdens, who defined love as responsibility and care as invisibility, and who gave up dreams so we could chase ours. I’m not writing to question the truth of these stories. I’m sure it all is true. However, what caught my attention is that the subtext is unmistakable: the nobility of a man lies in how much he gave up. What makes me curious is: why do we keep telling this story in the same way? Why are we so compelled to romanticise sacrifice? Perhaps it begins with how we've historically understood love in Indian families. Unlike the West, where love is often expressed through wo...
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