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Man of Steel - Official Trailer 3 [HD]
Has Superman gone commando? or has inside-out become outside-in??
Few days back,
thanks to surprisingly less traffic, I checked in early at the airport. Since I
had time to kill and the domestic Delhi airport has nothing great to offer in
terms of shopping / killing time, I too indulged in the favorite pastime of the
nation, or maybe the world, I dare say - Mobile internet (social and search)
What caught my
attention was the OTA (Online Travel website) banner ad that kept following me.
I knew it was because, I had searched for the flight details and fare on their
website a few days back, and the cookies were re-targeting me, etc. Couple of
thoughts crossed my mind Why were the OTA digital
marketing team wasting their ad budget following a 'dead' prospect. I
mean, they do not know that I've purchased the ticket from some other
place (in my case, directly from the airline website). I had put my date
of travel on their website, why didn't the re-targeting ads stop a day
before my date of travel. From my past exp…
Hey, Website! Hey yourself, User. What brings you here? I hear you are a cool guy/place to hang around with
:) Thanks! Wow!! Didn't know that I'm that famous ;) tbh
I'm just trying to be like you - More human, more friendly :)
…and so forth, the
online conversation goes on between the user & the brand
Every brand website
is a potential storyteller and technology is a great enabler of stories. The
pace at which technology is getting adopted, especially the bot & AI
technologies, chatting and talking websites are going to be the future
storytellers of the brand.
Websites have come a
long way. From the static 'online
catalogs' of early 90's to animated Flash based website of 2000's and the
current search friendly and dynamic websites (with some personalization and
responsive)…. They were led by customer friendly approach which was driven by
the device & the purpose - Informational to Interactional to Engagement.
The future purposes of website is to …
Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India.
There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations.
Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone by, thi…