10 Quick Tips on Digital Marketing

Happy New Year to you all..

While consulting for clients (especially, startups) during the past year, I realised that most of them have a basic query… Give us some tips on digital marketing. While the topic itself is vast, here are few tips, in random order, which I think will be helpful to marketers 

  1. Keep (Customer) experience strategic and campaigns tactical
  2. Have an ‘Always On’ digital activity (Search, Online PR, Affiliate Marketing, etc)
  3. Build database, as and when possible and keep it consolidated
  4. Move on, somethings will not work for your product/brand.
  5. There is a difference in ‘Be In Social’ and ‘Being Social’. Social should be way of life for your company/brand, not a channel
  6. Every campaigns should have ‘learnings’ as a KPI
  7. Always keep a minimum percentage of digital marketing budget for innovations. Try something new, else you’ll never learn
  8. Your digital marketing should have at least 2 members - One who is digital savvy, and the other who is similar to your ideal customer
  9. Customer journey is usually across digital channels, not along it
  10. Digital is not your do all and end all. There still is life beyond digital

Hope this helps! Wishing you a great year ahead filled with success and happiness

Cheers,


Santosh

Comments

Hill said…
So great work for informing us of the possibilities and following a certain path.

I really appreciate your hard work an giving us some information and inspiring others to follow.

Thanks so much.

I hope for more post in the future.



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