e Magus

The value of convenience is emphases on consumption rather than production of technology (Thomas F. Tierney) The other day, when I read the above passage in an article, it made me think that one of the oft-used word in the digital business model is - convenience. Be it the ecommerce, omni-channel, user experience, customer journey, all these hinge on, convenience. But what is convenience and can it be quantified. More importantly, is it for real Wikipedia defines convenience as, the state of being able to proceed with something without difficulty. Difficulty is directly related to the effort and by definition effort can be termed as the minimum usage of available resources for maximum benefit. As a consumer the finite available resource at his disposal are - Energy, money, and time. But as money is directly related to savings and cannot be considered convenience in the true sense, we shall focus on energy & time. The more you expend your limited resources, the less convenient...

Hey, Website! Hey yourself, User. What brings you here? I hear you are a cool guy/place to hang around with :) Thanks! Wow!! Didn't know that I'm that famous ;) tbh I'm just trying to be like you - More human, more friendly :) …and so forth, the online conversation goes on between the user & the brand Every brand website is a potential storyteller and technology is a great enabler of stories. The pace at which technology is getting adopted, especially the bot & AI technologies, chatting and talking websites are going to be the future storytellers of the brand. Websites have come a long way.  From the static 'online catalogs' of early 90's to animated Flash based website of 2000's and the current search friendly and dynamic websites (with some personalization and responsive)…. They were led by customer friendly approach which was driven by the device & the purpose - Informational to Interactional to Engagement. The future purpo...

After a long time, I attended a full NASSCOM conference (Yes, all of three days!!).  As good  events go, this event too was good, with a long line of illustrious industry  speakers (Ginni  Rometty) business leaders (Mukesh Ambani, Anand Mahendra)  to sportsperson (Anil  Kumble). The topic curiously was more introspective  rather than outward looking –  To reimagine and not reengineer While a variety of topics were discussed ( https://nilf2017.sched.com/ )  for me the key takeaways from the event were: Artificial Intelligence Virtual Reality HealthTech From IBM Watson to Startups creating NLP & Deep Learning based solutions for enterprise,  I'd noticed AI coming in all shapes and sizes. Some call it Machine Learning, some others Cognitive  Business. However, the idea that data will drive businesses is...

Season's Greetings and warm wishes for a great year! In Content Marketing, 'tis the season for either predicting the trends/things to watch out for this year or give a quick review of what worked and what didn't in the year gone by… or maybe both. My content calendar too has the same topics :) However, looking at my past blog posts that I posted around this time, I realize how repetitive the predictions were year after year. For example for past few years, all subject matter experts including me, are talking about Mobile, Augmented Reality, IoT, etc as the things to watch out for and it looks like it will remain the same for next couple of years too. Hence this year, I wanted to look at trends in a broader but more impactful perspective. I was attending a corporate event during the last week of December and got to hear various speakers from technology, consultancy, and media fields. They shared their observations and wisdom on how they perceive digital will im...