e Magus

Though a banner space is small it serves multiple purposes for an advertiser — It is the ad message of the company/website, — Allows visual display of the company name, logo and the product — It is the click-through device — it is a concise sales pitch that can trigger customer click-through — It is the key for the affiliate tracking mechanism (if you run an affiliate program) What’s the point of banners if clicks are declining? At the turn of the century it seemed like it was all over for banners when research showed that click-through rates had dropped to 0.5% or less from a level of 2-3% in the 1990’s. Fortunately there was also research that showed that banners play a big role in improving brand awareness on the net. In fact, despite the finding that click-throughs are falling one yardstick that gives us some insight that banners are still effective - is the affiliate program concept. It is well known that affiliates make a significant contribution to the Int...

The World Wide Web (www) is a jungle. If the law of the jungle is to be applied for the Internet, there is a ruthless and unrestrained competition. It is the lean and mean websites that survives. Gone are the glory days of the dotcom boom, when CON-men (people working for Companies-On-Net) thought that this was the future and everything and anything can be done online. Well, that chapter is closed. The-dot-com-guy has changed his name, and many guys disappeared and are now nameless. Many organizations have lost millions, and have burned their fingers, hands and body... For the hundreds of thousands flop stories, there are some blockbusters. by and far they are few. Obituaries are written about why some of the new business did not take off... Broadly speaking, most of them are dead because they had a silly business plan, and sillier model. Like in a jungle... most of them got lost, because they did not stick to basics... I was reading an article on the net.. on how to survive ...

Last time around, when I was writing about website promotions, I promised that I would write in detail on Search Engine Optimization (SEO) A lot has been said and written about SEO. There are megabytes of information on the net available on this topic. I am here to add some more on the same J . It is the dream of every website owner to see their site displayed on the first page of any search engine. Also, it is a known fact that an Internet user, looking for information on the web, would first go to one of the popular search engine portal and type the keywords, for which he seeks information. And the chances are that he will NOT browse more than 2-3 pages of the search results. Hence it is important that our site is displayed in the initial 20 results. SEO today has become one of the key online marketing efforts of every website owner to achieve success on the net. Search Engines: An Introduction Archie, Gopher, Veronica and Jughead are three standard "finding" tools on the ...

If you wanted to know what was really happening in the 80s, you watched the ads. It was carnival of images, which did not just sell, but also crystallised contemporary aspirations, fantasies, moods and fears. Other day, I was watching the ads coming on the TV, during the ICC cricket tournament being held in UK. The volume of ads and the nature of ads made we wonder (it is another matter that I switched the channel when the ads were on). I was thinking about the good old days during the 80s in India. The television was just on the rise, and having a black and white TV was a prized possession. The neighbors would flock to your house to see their favorite programs. And the television transmission was monopoly of the government. Imagine today, you are knowingly and unknowingly bombarded with ads, inside and outside your home… Television, radio, newspapers, magazines, postal flyers, telephone calls, SMS, internet, hoardings, POPs, emails, faxes, road shows, etc… you name it.. it is branded…...

hi, thought i would add some "fillers" in my blog.... nothing much happening... wanted to make some new updates in the blog... hence these... guess i'm on my way up into the management... -santosh... Twenty New Management Styles 1) MANAGING BY WALKING FASTER THEN THE EMPLOYEESThese kind of managers you will always see in the corridor, ten steps away. "We'll have to talk" you can hear them say, just as they have disappeared around the corner. 2) MANAGING BY STARING OUT OF THE WINDOWThese managers you usually meet with their backside faced to you with their hands in their pockets. When you talk to them, their thoughts keep staring out of the windows. 3) MANAGING BY POST-IT'SSome managers forget everything. They want to impress you with their 'busy'ness by continuously writing on Post-it's while you are talking. 4) MANAGING BY DELEGATION TO THE SECRETARYThese managers just delegate everything to the secretary. If He is good, He...

I've learned that you cannot make someone love you. All you can do is stalk them and hope they panic and give in... I've learned that one good turn gets most of the blanket. I've learned that no matter how much I care, some people are just jackasses. I've learned that it takes years to build up trust, and it only takes suspicion, not proof, to destroy it. I've learned that whatever hits the fan will not be evenly distributed. I've learned that you shouldn't compare yourself to others - they are more screwed up than you think. I've learned that depression is merely anger without enthusiasm. I've learned that it is not what you wear; it is how you take it off. I've learned that you can keep vomiting long after you think you're finished. I've learned to not sweat the petty things, and not pet the sweaty things. I've learned age is a very high price to pay for maturity. I've learned that I don't su...

A man is known by the company he keeps. Also, A man is known by the websites he visits frequently. I guess knowing the internet usage pattern of a person, and the site he visits regularly, one can judge or make a calculated profile of the person.. some of my fav sites: Search www.google.com www.yahoo.com www.ask.com www.hotbot.com www.howstuffworks.com Emails: www.www.com www.indiatimes.com www.hotmail.com www.ameinfo.com Internet News: www.wired.com www.internet.com www.searchenginewatch.com www.yahoo.com News www.msn.co.in www.indiatimes.com www.agencyfaqs.com www.nytimes.com www.ameinfo.com www.khaleejtimes.com On branding: www.brandchannel.com www.buildingbrands.com Blogs: www.stopdesign.com www.blogger.com www.blogskins.com http://mycysphere.blogspot.com Cricket www.cricinfo.com Music www.raaga.com www.smashitsusa.com www.live365.com Others www.overture.com www.workinghumor.com www.instantch...