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Showing posts from December, 2004

For whom the bells toll - Tsunami, 26 December, 2004

"No man is an island, entire of itself; every man is a piece of the continent, a part of the main. If a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friend's or of thine own were: any man's death diminishes me, because I am involved in mankind, and therefore never send to know for whom the bells tolls; it tolls for thee." John Donne Devotions upon Emergent Occasions, no. 17 (Meditation) 1624 (published) This poem by Jhon Donne has been ringing in my ears since yesterday when I heard the news that a tsunami had struck the South East Asia and the Sub Continent, leaving a trail of destruction. Tsunami - I had never heard about it before, is derived from the Japanese language and is used by Japanese to describe very long, low seismic sea waves. To know more about tsunami Difficult as they are to write, I want to convey my deepest and heartfelt condolances to all ...

Pay Per Click Vs. Search Engine Optimization

Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog... Wishing you all Season's Greetings and a Happy New Year... Cheers !! Santosh PPC Vs. SEO Be it work at home based business or any other area of internet marketing, There are arguably o­nly two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO). Search engine marketing is undoubtedly the best source of targetted traffic o­n the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position o­nly heats up from day-to-day. SEO has been there since the beginning of the Internet, while PPC is the "new kid o­n the block". PPC o...

Management-ALLY: Part 1

It is a long time since I contributed to my blog. Well, I shall stick to the eternal management excuse - I have been busy. Management-ALLY is going to be a monologue of Office, Work, Corporate, and of course Management. There is a lot of things I want to write about management, for it contains all the recipes for a smashing bestseller - Action, Comedy, Sex, and Intrigue. I wonder what management is all about. It is used in the office premises, business meetings, seminars, colleges, school, and even home is not spared. What is Management? The Webster Dictionary mentions Management as – 1. The act or art of managing things: the conducting or supervising of something (as a business); 2.judicious use of means to accomplish an end. Peter Drucker, says in his book “Managing in a Time of Great Change” that management (here I mean the modern term of business management) found its genesis around the World War I and came to limelight around the World War II. No other function in histo...