Pay Per Click Vs. Search Engine Optimization

Hi... couple of weeks back I read a nice article about pay per click vs. search engine optimization. With more and more companies getting cost consious and talking about marketing ROI, i thought it would be a nice article to add to my blog...

Wishing you all Season's Greetings and a Happy New Year...


Cheers !!

Santosh

PPC Vs. SEOBe it work at home based business or any other area of internet marketing, There are arguably o­nly two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).

Search engine marketing is undoubtedly the best source of targetted traffic o­n the Internet currently. As most people use the search engines (up to 80% of surfers use a search engine to find info or products), the battle for search position o­nly heats up from day-to-day.

SEO has been there since the beginning of the Internet, while PPC is the "new kid o­n the block".

PPC or "Pay Per Click" refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks o­n their paid ads. Search rankings are usually based o­n bidding prices. These are usually designated o­n the engines as "sponsored listings".

SEO refers to "Search Engine Optimization". This is search ranking based o­n many factors like link popularity, page rank, etc. The listings for these appear o­n the main search results of an engine, also called "natural or organic search listings".

The main engines offer these as free submissions (though many smaller engines are finding ways to "charge" website submissions nowadays).

So, who's better? Let's do some weighing of pros and cons, and let's see the overall result.


1) PPC Advantages

a) PPC traffic, ranking and results tend to be more stable, more predictable than SEO.

b) PPC is the more popular advertising medium o­n the Internet. Because it's popular, you can more easily convince your employer/boss to spend some ad budget o­n this, as the risks of trying out other less popular marketing methods are higher.

Since PPC is more popular than SEO, your boss will probably play it safe and go PPC first, before SEO.

c) Ability to rank high o­n the search engines, without having to do tedious work involved in SEO like finding link partners, posting links, etc. As long as you have the budget, good to high ranking is yours.

Also, PPC listings get posted much faster, usually a few days (after editor review).

PPC Disadvantages:

a) Unfortunately, popular also means "competitive". You'll find that costs are usually rising nowadays per click. As more companies compete, the "law of supply and demand" naturally will increase bids over time, similar to an auction in a way.


2) SEO Advantages

a) The primary advantage of SEO is that it can be done entirely free, without any cash outlay. Who doesn't like free traffic?

SEO Disadvantages:

a) SEO has less stable, more unpredictable traffic and ranking. This is because search engines tend to vary their ranking algorithms o­n "natural search listings"

SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. o­ne month could mean you're out of the top ten with no warning.

b) SEO is slower in terms of ranking your site o­n a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).

So, who wins? It depends o­n the situation of the webmaster/company. If they have some cash to spend, PPC is their first choice (usually because results are faster). For those o­n lower budgets, SEO would be their first choice.

The acme of skill is o­n the advertiser who knows how to use both methods to his/her advantage, a combination is the best. Say, use PPC o­n keywords within your budget range, and use SEO to target more expensive keywords o­n the natural search engine results.

Or use PPC accounts to scout which keywords are competitive and which are not, using their "keyword search tool". Just be creative and innovative, and both methods can be combined to your advantage.

About the author:

Alexander Teru is the owner of http://www.homebizowners.com. He has been a successful E-commerce Entrepreneur since earlier days. His site focuses o­n reviewing/recommending o­nly home business opportunities that have good standing with the FTC and BBB.

Comments

Creative blog. I just kept looking at it over and
over! Im always looking for blogs like this!
Hey son, you need to check out my blog!

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