59% of corporate decision makers use the Net for information search

According to ACNielsen Corporate Decision Makers Survey 6, corporate decision makers' access to the Internet increased from 81 per cent in 2005 to 98 per cent in 2006.

Ninety-eight per cent use the internet to check office emails, closely followed by personal emails (95%) and information search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).

“In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan,” Rajshree Dave, director (customized research), ACNielsen India, has said.

ACNielsen CDMS 6 was conducted among senior executives designated as general managers and above across the top 500 listed private sector companies, the 100 top public sector companies and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors.


appeared in Business Standard


_Santosh

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