Mobile Ringtones Migrate to Full Track and Subscriptions: iSuppli



Mobile music is emerging as a new revenue stream not just for mobile phone operators and handset manufacturers but also for companies involved in producing and distributing content for mobile phones. Initiated by the desire of users to personalize their ringtones and call back tones, the users' preferences are now shifting towards full track music, with Asia and Europe showing the fastest adoption of full track music among users.

Highlights of the report

* The mobile music market revenue is expected to grow from $7 billion (2006) to $15.7 billion (2010) with full track music download contributing nearly $5 billion to the total mobile music revenue.

* Users are migrating from polyphonic ringtones to ringtunes (real music tunes) in advanced countries while polyphonic ringtones are still growing in developing regions. iSuppli study projects that total polyphonic ringtones market will be reduced to just $1 billion by the year 2010.



* Mobile full track music downloads represent the greatest revenue potential, with Asia and Europe leading the global adoption of full track music downloads, followed by North America.

* Growth in digital music -- both broadband and mobile full track music -- will pose increasing challenges to pricing and volume for ringtunes.

* Mobile operators are reducing both subscription and transaction data fees associated with accessing music on mobile.

* Music player-enabled mobile phones are now driving the competitive positioning in the cell phone market. Music phones grew in excess of 300 million units in 2006.

* There is a boom in the shipments of music-capable mobile handsets

Source: iSuppli-Mobile Ringtones Migrate to Full Track and Subscriptions, Face Broadband Music Convergence, White Paper- Q1 2007

Click here for the full report details Agencyfaqs.com

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