e Magus

It has been quite a while since I have blogged here. Well the reason is not that I was so busy that I did not find that couple of hours every week to write.. it was not that I was exiled into the Gautamano bay, and had no access to internet… it is not even the fact that I was not active on Internet… in fact, I was never so active on the Net, ever since I first started browsing around 15 years back, as I was last 2 months.. then what stopped me from blogging?? Blame it on the new sexy babes in the online space – Facebook and Twitter. Since the time I got active on Facebook and Twitter, I hardly find time for any other thing online, especially writing at one go and blogging about 500 words of my thoughts. I am all over drooling over these babes and I have access to them from my mobile phone too. Though the core feature offering of Facebook or Twitter is ‘Status Update’ it has transcended the update feature. People update their status, remark on others update, follow, write on walls, poke...

Following a tight pitch against local agency Crayons, Mindshare Delhi snapped the Indian National Congress (INC) media account estimated to be worth US$15 million. The agency will be handling the political party’s electronic media campaign in the run up to the general elections to be held from 16th April onwards in stages. Mindshare will focus primarily on TV and radio – reaching out to the ‘common man’ – which constitutes the majority of the voting population in the country. The account is led by client leadership and will draw heavily on resources from the exchange teams at Mindshare. “To be associated with a campaign that will help form the government to run the country for the next 5 years is a great privilege and honour. The entire country is talking about this campaign.” said Chirantan Chandran, partner of client leadership at Mindshare. Also Congress Party has bought the royalty rights for the AR Rahman song - Jai Ho... This song would be used by the party during this polls. Wil...