IAB's 28 reasons to use Internet

Hi,

Have not been keeping well for the last 2 weeks... fever and cold has come upon me like the monsoon. My cough sounds like thunder, and my nose has been running like a streamlet

IAB's 28 Reasons to use Interactive Advertising

Marketer's Potential Uses of the Internet
1. Increase brand awareness
2. Generate trial
3. Increase usage of the brand
4. Up-sell customer to premium product or
service
5. Encourage customer to buy more per
purchase occasion
6. Improve customer's attitudes/image of the
brand
7. Cross sell other brands from the same
company
8. Co-market with non-company brands
9. Increase repeat purchase
10. Encourage brand loyalty/increase customer's
involvement with brand
11. Provide in-depth information about the brand
and/or do product demonstration
12. Develop database of customers and
prospects/collect sales leads
13. Provide/improve customer service
14. Reduce obsolete/excess inventory via
promotions
15. Reduce marketing costs
16. Test different copy concepts
17. Test different pricing models
18. Test different promotions
19. Test different product/service offerings
20. Field survey research
21. Generate online revenues
22. Reach target audience missed by other
media
23. Optimize media efficiency
24. Track consumer interests and trends
25. Retain most valuable customers
26. Drive traffic to marketer's Web site
27. Drive traffic to retail location
28. Recruit employees


For complete download of the PDF, Click here

Cheers

Santosh

Comments

Post a Comment

Popular posts from this blog

Best Indian websites - 2007

Image
Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone
Read more

10 Reasons Marketing Strategy should include the Internet

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should. 1. The Go-To Place for Information Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leadi
Read more

Teach Marketing, Yoda Can

Image
About 8 years back, I wrote an analogical article about Kung Fu Panda and digital marketing (you can read it here ). That time my kid was 3 years. Now my kid is 11 years old. As all growing kids do, he too has out-grown the Kung Fu Panda-The Lion King phase. His current fascination is The Star Wars. I guess, by now, he must have finished watching at-least 3-4 times….The Star Wars Saga - the original, sequel, and prequel trilogies, animated series, The book of Boba Fett, The Mandalorian, and even the Thrawn trilogy books. The next on his wish list is to own an original lightsaber… Kids are demanding! Well, this article is not about my kid or his love for Star Wars. Working from home and watching these movies along with my kid, this is about my thoughts on what Star Wars can teach us about marketing, or more importantly what marketing tips Yoda can teach “Do or do not. There is no try.” We all know that planning is very important when it comes to any campaign/project. But every great pl
Read more